THE FINISHED SITE

please visit this link:
www.michaelcadamia.com/unebrand.html

PROCESS ROUND-UP

These are some final scans of my process as I was finishing the building of the site.

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EARLY WEB AESTHETIC (2nd round)

These are some early screen grabs of the website aesthetic. I decided to go with a yellow-tone sepia and cursive Bellevue logotype. Belleview is a bit cheesy but I think it works for the satirical French 70s luxury brand. For the body text I have also selected Interstate; as a homage to it being phased out of the American roadways but also a contrast. utilitarian/masculine/government/official... juxtaposing the curvy/French/romantic/feminine.

IMAGE EXAMPLE

FINAL SHOOT - CONTACT SHEETS

RE-SHOOT (IN THE STUDIO)

After failing to get what I wanted at home, I realized that I had to go into the studio to shoot the tags and packaging. I wanted to create this slick 70s/80s product ad aesthetic. Dark, slick etc. Like ads for expensive products in glossy magazines.

This was my setup. The key light I set up like a light table to create a nice gradient in the background and to also catch light in the right areas of the plastic packaging. I was much happier with the result.
Here are some contact sheets of the kinds