EARLY WEB AESTHETIC (2nd round)

These are some early screen grabs of the website aesthetic. I decided to go with a yellow-tone sepia and cursive Bellevue logotype. Belleview is a bit cheesy but I think it works for the satirical French 70s luxury brand. For the body text I have also selected Interstate; as a homage to it being phased out of the American roadways but also a contrast. utilitarian/masculine/government/official... juxtaposing the curvy/French/romantic/feminine.