OBSERVATION - BRAND BUZZ & MARKETING

One of the main things I wanted to look at was how other brands that I respected created a buzz about themselves. Some of the things I noticed was that these companies had set up their marketing schemes with potential for continuous contact with the customer. In many cases companies created a buzz by having side projects that were not necessarily fashion based but were based in ventures that went hand in hand with fashion; such as music, film or culture trend. Also many of the companies focused on involving the customer in either the process of design or at least in the the process of marketing.