At first I thought that I would try to push the brand as completely bland and I though that that would be enough to express that this it is supposed to be satirical but then I realized that it was still confusing to people. So I am pushing the satirical tone even further and keeping the brand and logo the same but changing the editorial tone in the manifesto/brand explanation page of the website and also spicing up the aesthetic of how the brand is presented.So now I working on refining the manifesto to portray the brand an avant-guard approach to marketing... so modern, minimalist, exclusive and refined with a touch of French mystique. (this is still tongue-in-cheek) A blank brand avec je ne sais quoi extrême!
Keeping with the same blank tags, I will be shooting all the example products (or examples of the blank brand in use) in a darkened moody 70's/early 80's studio aesthetic. I think this look works well for the satirical tone I am trying to create. Bleow are some examples of my influences in this aesthetic direction: (Oliver Pasqual, Dan Tobin Smith and others)
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