OBSERVATION - FORM MAG. - COLOUR

Since I'm working with the idea of preference, trends and aesthetics in interiors I though I should do a bit more investigation into colour and choosing colour.  

In this months edition of Form: The Making of Design magazine thier feature article is about colour. The feature questions 8 renowned designers about thier thought on the topic. Since my interest is in user/consumer based influence in personalized interior design, I thought it necessary to first look at how professional designers approach aesthetic choices when designing the aesthetics for lifestyle objects (particualrily their colour choices) . Here are some points I picked up that are relevant to my project...

• When asked if colour can conceal bad design Gordan Wagner (Mercedes designer) states there's no doubt you can use color to influence the effect of proportion and formal details ... What is important is that color and form harmonize. 

• In regards to colour trends Wagner comments on the resurgence of white in Mercedes design; The sales figures for white really have been soaring recently ... White has a modern coolness, as Dieter Rams at Braun and the Ulm School already discovered and exploited with products such as Snow White (as seen in adjacent image)

• As designers, Roland John, Thomas Bircher and Jiri Oplatek (Claudiabasil) primarily use one colour when designing communicative posters. In thier work for the Swiss Architecture Museum, Oplatek notes that; the colors [they] use are based on the content of relevant exhibitions.

• When asked how he sees the relationship between color and materiality Kenya Hara (Muji) comments that: design is the control of difference. This has always been my approach to work and I have now reached the point where I think a minimal difference is better than a great one. It makes for a subtle and strong impression ... color is not a visual phenomenon you can objectify,you must see it in the context of all possible sensory perceptions.

to be continued...